First Door Knock: Tuesday, April 29 · 3:00 PM — Everyone gets picked up · We knock until 8:00 PM
Sales Rep Orientation — 2026 Season
Welcome to Shawn's Pro.
You're here because you want to make real money this summer. This page is everything you need to know before you knock your first door. Read it. Learn it. Execute it.
You are not selling a one-time window cleaning. You are selling a recurring membership. This is the difference between a $325 job and a $1,300/year customer. Push plans — always.
2x / YEAR
Biannual
$50 OFF
per visit vs. one-time
Unlimited Touch-Up Guarantee
2 Screen Repair Credits / Year
Free Interior Track Detail
Free Hard Water Removal
Your Commission
25% initial
10% repeat
3x / YEAR
Triannual
$75 OFF
per visit vs. one-time
Unlimited Touch-Up Guarantee
2 Screen Repair Credits / Year
Free Interior Track Detail
Free Hard Water Removal
Your Commission
25% initial
15% repeat
Best Commission
4x / YEAR
Quarterly
$100 OFF
per visit vs. one-time
Unlimited Touch-Up Guarantee
2 Screen Repair Credits / Year
Free Interior Track Detail
Free Hard Water Removal
Your Commission
30% initial
20% 2nd visit · 15% 3rd+
The Membership Pitch
"We come out all four seasons — spring, summer, fall, and we do the interior in the cold season. Price aside, does that kind of make sense?"
Scheduling
We auto-schedule your exterior window cleaning visits. You'll receive a text reminder 3 days before and again 2 days before. If the slot doesn't work, just reply to the text.
Billing
We automatically bill on the first day of your target service month. If you'd like to skip a service, that charge will be added to your account as credit to be used towards add-on services on future visits.
Cancellations
We want you to use the service because you love it, not because you feel obligated to. We have no cancellation fee. We just ask that you reimburse us the discount we gave on your initial service.
The Money
Your Commission Structure
The math is simple. The more you push plans, the more you make. A Quarterly customer is worth 3x more to you than a one-time job — on the same house, same door.
One-Time Job Math
$325 job × 10% = $32.50
5 jobs/day = $162.50/day
That's barely minimum wage for the hours you're putting in.
Quarterly Plan Math
$325 job × 30% = $97.50
3 closes/day = $292.50/day
That's a number you screenshot and send to your friends.
Know Your Numbers
Window Cleaning Pricing
These are the numbers you need to know cold. When a homeowner asks "how much?" — you answer instantly, confidently, and without hesitation.
This is your ammo. Hand it to the homeowner when you start the pitch. Let it do the talking.
Master This First
How to Count Window Panes
Before you can quote a house, you need to count panes accurately. Get this wrong and you're either losing money or losing the sale. Learn the rules cold.
The Golden Rule
One continuous piece of glass = One Pane. It doesn't matter what shape, what size, or what style the window is — if the glass is one unbroken piece, it counts as one pane.
Traditional Window
= 1 PANE
One window, one piece of glass — regardless of size. A small bathroom window and a large living room window both count as 1 pane each.
Any shape, any size = 1 pane
French / Divided Window
3 SQUARES = 1 PANE
French windows have small squares separated by dividers (muntins). Every 3 squares = 1 pane. Count the squares, divide by 3, and that's your pane count.
6 squares ÷ 3 = 2 panes
Sliding Door / Large Window
= 2 PANES (DOUBLE)
Oversized windows and sliding glass doors are counted as double pane — meaning each panel counts as 2 panes due to the extra surface area and cleaning time.
1 large panel = 2 panes
Quick Reference Rules
One unbroken piece of glass = 1 pane
Shape and size don't matter. If there's no divider running through it, it's one pane.
French window: 3 squares = 1 pane
Count the small squares, then divide by 3. A window with 6 squares = 2 panes. A window with 9 squares = 3 panes.
Sliding doors and oversized windows = double
Any window or door panel that's noticeably larger than a standard window counts as 2 panes.
When in doubt, count conservatively
It's better to slightly undercount and win the job than to overcount and lose the customer. You can always note it on the quote.
Job Duration by Category
Use this to set expectations with the homeowner and plan your day. Interior adds the same amount of time as exterior.
Category
Pane Count
Exterior Time
Interior Time
Full Job (Ext + Int)
Cat. 1
1–25 panes
~2 hours
~2 hours
~4 hours
Cat. 2
26–40 panes
~3 hours
~3 hours
~6 hours
Cat. 3
41–60 panes
~4 hours
~4 hours
~8 hours
Cat. 4
61–80 panes
~5 hours
~5 hours
~10 hours
Cat. 5
81–100 panes
~6 hours
~6 hours
~12 hours
Note: Interior cleaning takes the same amount of time as exterior. If a customer books both, double the time estimate. Always communicate the duration upfront so the homeowner can plan accordingly.
The Script
Shawn's Pitch
This is the exact pitch used at every door. Learn it, own it, and make it yours. Front-end opens the conversation and earns trust. Back-end closes the deal and sells the plan.
Front End — Open the Door
STEP 1The Neighbour Hook
"Hey, how's it going? Do you know your neighbour down the street — the corner house?" [They say no] "Okay, totally cool. Can you take a quick step? I'll quickly show you what we're doing for her."
STEP 2The Dirty Window Move
[Walk toward the dirtiest window closest to the front door. Run your finger across the glass and show them the gunk.] "Look how much dirt is built up here. So we take care of all the glass, the frames, and the sills — and we also treat any oxidization that builds up on the frames."
STEP 3The Qualifying Question
"When was the last time you got your windows cleaned?" [Let them answer. Whatever they say, continue:] "Okay, so we're actually coming to do Andrea's house on Thursday around 2 PM."
STEP 4The 30-Second Walk
"What I can do for you — give me 30 seconds, I'll quickly count all the windows and meet you back here." [Keep it light. Make a joke: "You can have a stopwatch and time me — I've got my running shoes on."] "Alright, I'll be right back."
Back End — Close the Deal
STEP 5Re-Walk the Value
[Come back to the front door. Walk them through the service again — they forget fast.] "Okay so quickly — we clean the actual glass, the frames, and the sills. We also treat any oxidization on the frames. And one thing that sets us apart from other window cleaning companies is we apply a DI protective coating."
STEP 6The DI Coating Explanation
"You know what that is?" [They say no] "Basically it repels dirt and pollen for a couple of months — lasts about three months. So we come back every three months, re-clean and re-treat your windows. And during the winter when there's four inches of snow outside, we do the interior deep clean — all the glass, screens, and tracks."
STEP 7The Membership Close
"Price aside — does that kind of make sense?" [Wait for yes. Then:] "Perfect. So I do have a slot open for Thursday at 2 PM. If I can get you in for that slot — that's almost our last one this week — I'll waive $100 off the initial fee. Usually it's $325 plus tax. I can do it for $225 plus tax. How does that sound?"
STEP 8The Booking
"Awesome. Can I get your name, cell number, and email? And I just need a card on file so we can dispatch our trucks and lock in that discount."
When Pitching the Membership — Always Include This
"And the best thing about our Quarterly plan — you get an unlimited touch-up guarantee. Let's say a bird poops on the window — we come back for free and take care of it. You also get two screen repair credits — we'll repair any two screens at no cost. We include free hard water removal. And the DI protective coating is included every visit."
Objection Handling
Card Objection
"It's just so we can implement the $100 discount and dispatch our trucks."
If they still push back: "Let me just call my boss real quick." [Call Shawn — hand them the phone. Shawn says: "Hey, we don't normally do this, but for you we won't ask for a card right now. After the first visit, once you see the work is done properly, our technician will take card on file to lock in the discount for future visits."]
Frequency Objection
"Is it the pricing or is it the frequency?" [If frequency:] "So you're telling me you don't want the DI protective coating?" [Let that land. Then:] "You know what — don't tell my boss, but I'll throw in free screen detailing. Just leave all the screens outside for the technician and we'll take care of them at no cost."
Price Objection
"I don't normally do this, but if you can leave us a really good Google review, I'll take off an extra $25. So instead of $225, we'll call it $200 flat plus tax. Deal?"
Talk to Wife Objection
"Totally. Quick question — knowing your wife, what's something she might say about this? Is she going to be against the pricing or the frequency?" [Then address that specific concern.]
"Let's just say you get it done — what would she say? She loves clean windows, right?"
I'll Think About It
"More information is good to know — but what specifically do you need to think about? I'm already here, I can answer any questions right now. Is it the frequency? The pricing? What is it?"
Still Won't Do a Plan
Step 1: Try to book them on the Biannual plan. Step 2: If they don't like the price, offer the Quarterly price for the Biannual plan. Step 3: If they still won't do a plan, book them for a one-time clean at $325. Step 4: Offer the Biannual price ($275) as a one-time. Step 5: "Don't tell my boss — I'll give you the Quarterly price ($225) so you can try it out first. If you love it, we can put you on a plan after."
Use the Neighbour
Always open with a neighbour name. Social proof before you say a word about price.
Show the Dirt
Walk to the dirtiest window and swipe it. Let them see the gunk. That's your pitch.
Urgency is Real
"That's almost our last slot this week." Say it every time. It closes deals.
Card on File
Always push for card on file. If they push back, call Shawn. He'll handle it.
The Mental Game
Buyer & Seller Psychology
Sales is 80% psychology, 20% script. Understanding why people buy — and why reps fail — is the edge that separates a $200 day from a $600 day.
How Buyers Think
They Buy on Emotion
People don't buy window cleaning — they buy the feeling of a clean, well-maintained home. Sell the outcome, not the service.
Social Proof Closes Deals
"We just finished the house at the end of the street" is more powerful than any discount you can offer.
Urgency Triggers Action
Without a reason to decide NOW, they'll say "maybe later" — which means never. Always have a reason to act today.
Price is Secondary
If they love you and trust you, price is rarely the real objection. The real objection is uncertainty. Remove it.
How Great Reps Think
Rejection is Data, Not Failure
Every no gets you closer to a yes. A rep who knocked 50 doors and got 3 sales is winning. A rep who knocked 10 is losing.
Confidence is the Product
Before they buy the service, they buy you. Walk up to every door like you already know they're going to say yes.
Consistency Beats Talent
The rep who shows up every single day and follows the system will always out-earn the "naturally gifted" rep who doesn't.
Volume Solves Everything
Feeling like you can't sell? Knock more doors. The math always works out if you put in the volume.
The System
Door-to-Door Selling 101
D2D is a numbers game with a system. Follow the system and the money follows. Skip the system and you'll grind for nothing.
01
Work Your Territory
You own your assigned streets. Don't jump around. Start at one end, finish at the other. Every house, every door. No cherry-picking.
02
20 Positive Interactions
Your daily goal is 20 genuine conversations — not 20 doors knocked. Conversations close deals. If someone opens the door, that's a conversation.
03
The 3-Second Rule
When a door opens, you have 3 seconds to make an impression. Smile, stand tall, and start talking. Hesitation kills deals before they start.
04
Never Skip a Door
The house that looks like a no is often a yes. The house with the nice car in the driveway is your best prospect. Knock every door.
05
Follow Up on Not-Homes
Come back to every unanswered door at least once. The second attempt often converts because they've now seen you in the neighbourhood.
06
Use Social Proof Constantly
"We just finished the house at 42 Maple — your neighbour Sarah actually signed up for the Quarterly plan." Name-drop. It works every time.
Your Tool
The Flyra App
Flyra is your command centre. Every door you knock gets logged. Every lead gets tracked. No Flyra = No Commission. This is non-negotiable.
Door Status Color Codes
Green — Sold
Customer bought a plan or one-time service. Job is booked.
Red — Not Interested
They said no. Mark it and move on. Never revisit.
Grey — Not Home
No answer. Come back later in the day or next visit.
Blue — Follow Up
They were interested but didn't commit. Priority for next visit.
Orange — Callback
They asked you to call them. Contact within 24 hours.
The Golden Rules
Log every door immediately
Don't wait until the end of the day. Log it as you walk away from the door.
No Flyra = No Commission
If a sale isn't logged in Flyra, it doesn't count. No exceptions. No arguments.
Submit your weekly invoice
Every Sunday, submit your invoice through Flyra for the week's sales. Late submissions = late payment.
Keep your territory clean
Don't overlap with other reps. Your assigned streets are yours. Respect the boundaries.
